Friday, 20 December 2013

5 Reasons Why I Can’t Wait For Jalaibee

By Humay Waseem



The past couple of years have been huge for the Pakistani cinema with indie filmmakers revolutionizing the cinema landscape by shifting from the conventional style of Lollywood Gandasa-flicks. Pakistan has seen the birth of new movie ideas with releases of hits including “Waar” “Zinda Bhaag” “Bol” and “Khuda ke Liye”. It is an epoch for Pakistanis where they can finally lift up their previously sunken-with-shame heads because of having Lollywood as the sole film producing avenue in Pakistan.

Although these films have brought a marvelous and much needed shift in Pakistani cinema, they focus more on showcasing the negativity surrounding the country and will probably not be remembered for their entertainment value save the cricket-themed "Main Hoon Shahid Afridi" (featuring TV vixen Mathira in a sultry item number).

Jailaibee on the other hand is promised to be a stylized comedy/crime-thriller with no social, religious or political undertones. Don’t be misled by the name, it has nothing to do with the sugar-oozing mithaee.

Here are the top 5 reasons I cannot wait for Jalaibee to release...

5) Yasir Jaswal

Yasir Jaswal is a visionary; a multi-faceted young man who has been artistically involved in the media industry for about a decade. He is a singer, musician and film director all rolled into one, and his long list of accolades include being the lead vocalist of Call, being the frontman of Irtaash, and directing many music videos and high-profile TV commercials. Yasir is the pride and joy of Islamabad and is looking to conquer the world with his debut feature film.

4) State of the art filming technology

Jalaibee uses the very same technology that was used to shoot Skyfall, Gravity and Iron Man 3. Yes Jalaibee is shot with the Alexa camera which will keep your eyes glued to the big screen with its promised true to life picture quality as you munch on popcorn through this indie flick.

3) A break from the “Pakistan Needs Help” movie trend  

While the media has concocted a negative image of Pakistan on an international level, it is ludicrous to assume that everything in Pakistan is sad and miserable. Yes, there are happy, talented and passionate people in Pakistan who commit crimes and look for personal gains while doing fun stuff along the way. Jalaibee's characters and storyline are promised to be relatable and it carries a stylized theme akin to Tarantino movies and will be packed with glamor and action without any serious undertones.

2)  The star-studded cast

Wiqar Ali Khan, Zhalay Sarhadi, Danish Taimoor, Ali Safina, Adnan Jaffar and Uzair Jaswal all in one production! Jalaibee will give us the pleasure of watching these newage Pakistani talents do their magic on the big screen. The leads have all proven themselves on TV, theatre and in music and are all set to define the future of Pakistan cinema with Jalaibee.

The Stars of Jalaibee: (Left) Adnan Jaffar, Zhalay Sarhadi, Danish Taimoor, Wiqar Ali Khan, Ali Safina and Uzair Jaswal

1) It is Pakistan’s first movie that features a Muscle Car!

How many Pakistani flicks have you seen that feature an iconic vehicle? The trend has been big internationally with films such as The Fast and Furious Franchise, Drive and Deathproof, and its so good to see Pakistan catching up. We’ve seen a gorgeous muscle car (a vintage Ford Mustang) on the poster and we’ve heard the hype. Although I can’t really tell what exactly the car’s role would be, it totally excites me enough to know that a Mustang would frequently appear in the film.

The teaser for Jalaibee releases on the movie's Official Facebook page on December 25th and i will surely be watching on! 


Humay Waseem is a Writer at StudioBloop and tweets @HumayWMD

Tuesday, 17 December 2013

Sensual Smoky Rose Scent Serenades Islamabad

By Humay Waseem

Multinational brand, The Body Shop recently launched its new perfume White Musk Smoky Rose with a big bang at its Centaurus mall outlet in Islamabad. Organized by Nucleus events, the launch was glitzy and glamorous with vogue decorations, an enthralled crowd and exciting performances by talented young artists. 

Dare to Wear?
The management of The Body shop UK, UAE and Pakistan, celebrities, models, choreographers and the crème de la crème of the city were all delighted to be at the red carpet launch event. Presenting the event was the charming Sulmeen Ansari, dressed in a shimmery white gown. Joining her were gorgeous models Anam Ahmad, Nada Bangash and Saima Azhar donned in flowy gowns designed by Farrukh Ayaz that were akin to the colors of the signature product.

Nucleus events did a marvelous job at setting up and decorating The Body Shop outlet as well as the outside lobby area. The venue, illuminating in Fuchsia, White and Indigo, appeared like a fantasy come to life with magnificent damask print walls, glowing mirrors, flower bouquet globes, VIP lounges, a juice bar and white LED stages where singers Abbas Ali Khan and Mulazim Hussain performed as the night went along. Farooq Butt and Najaf Naade Ali, the two young men behind Nucleus events, strode around in high spirits making sure that everything was going pitch perfect.

Saima Azhar Revealing The Perfume
Saima Azhar, the bold cat-eyed beauty, revealed the perfume with the slogan “Dare to Wear” in a dramatic style, spraying the ultra-sensuous, White Musk Smoky Rose onto her neck, whilst confetti unleashed from the ceiling and covered the entire floor. The paparazzi couldn’t help but click their cameras to catch stills of the mesmerizing sight. 

The highlight of the event was a dance performance organized and choreographed by Islamabad's dancing sensation Faizaan Ahab. A group of 4 guys and 3 girls, all dressed in purple shirts and black pants erupted onto the floor in a bold and fierce dance sequence to the mash up remix of Madonna’s hits “Vogue” and “4 minutes”.

We spoke to UAE based retail manager for The Body Shop, Priscilla Ferrao who has been with the company since 18 years, she told us “The White musk series have been one of our pillar products, it’s a cruelty free musk which started in 1981. No animals are hurt or tested in the making, it is a purely synthetic musk hence one of our most honored products”

Imtiaz Ali, regional head in Pakistan said, “We take pride in our white musk series as it is synthetically made. Original musk is taken from the glands of a deer by killing the animal which is very cruel hence body shop uses 100% man-made musk which is cruelty-free.”

In 2011 body shop launched White Musk Libertine and now in 2013 it has launched White Musk Smoky Rose which is specifically for evening wear. Its top notes are black currant, pink pepper and bergamot, middle notes are tobacco blossom, black rose, orange blossom and immortelle and base notes are olibanum and white musk.

The launch created quite a stir in the twin cities and has definitely set the standard high for future launch events as every single thing was customized from the furniture to the model’s gowns to the flash mob dance performances. The happening of such events will keep adding to the city’s spirit and will certainly change notions of Islamabad as one of the least happening cities of Pakistan.


Humay Waseem is a Writer at StudioBloop and tweets @HumayWMD

Yasir Jaswal's 'Jalaibee' Teaser Promo Releasing On Christmas

Islamabad: Yasir Jaswal, under the production label, REDRUM Films in association with Jaswal Films and Sermad Films is directing a first-of-its-kind Pakistani feature film called “Jalaibee”.



‘Jalaibee’ is the intertwined stories of numerous relatable characters that are all struggling with their problems and means of dealing with them, and somehow connect on a unifying level.


Written and directed by Yasir Jaswal, the movie boasts a young, star-studded cast that includes the charismatic Adnan Jaffar, energy power-house and RJ Ali Safina, TV superstar Danish Taimoor, theater actor and singing sensation Uzair Jaswal, VJ, model and international heart-throb Wiqar Ali khan, and the gorgeous, TV and ramp sensation Zhalay Sarhadi.


The teaser trailer for ‘Jalaibee’ is being released on December 25th, 2013, on the movie’s official Facebook page.


Jalaibee is the first ever Pakistani film to be shot on the state-of-the-art ARRI Alexa HD camera; the same camera that was used to shoot hollywood blockbusters like Gravity, Skyfall, and Ironman3.


Jaswal focuses on enticing the audiences with stylized eye-pleasing visuals, powerful sound design, engaging dialogue and great contemporary music. With Yasir Jaswal’s musical background, audiences can expect ‘Jalaibee’ to be accompanied by a brilliant contemporary soundtrack that features about 10 tracks from artists such as Qayyas, Uzair Jaswal and Humaira Arshad to name a few.


‘Jalaibee’ is rumored to release in summer of 2014 and will not only play in all major cinemas across Pakistan but the producers are also in talks with international distributors for a simultaneous international release in the US, UK and UAE.


StudioBloop is the official social media partner of 'Jalaibee'.

Monday, 2 December 2013

The Mighty Thor Returns To Save The Day, Again!


By Humay Waseem


“Marvel’s Thor: The Dark World opens in Pakistan on Friday and StudioBloop was at the Ufone premier at Cinegold Plex Rawalpindi”

Thor: The Dark World Premier at Cinegold Plex
Thor: The Dark World- the much anticipated sequel to Marvel’s Thor surrounds much hype especially from geeks all over the world, but you don’t necessarily have to be a geek or a Marvel fan to enjoy this aesthetically pleasing Fanstasy/Action/Adventure/SciFi hit because of Disney’s ever-impressive CGI, adrenaline-pumping action and Oscar-winning/star-studded cast.


StudioBloop covered the premier of Thor: The Dark World at the lush and luxurious Cinegold Plex in Bahria Town Rawalpindi where fans, celebrities and media personalities gathered to watch the highly anticipated sequel to Thor(2011).


Excited Fans At The Thor: The Dark World Premier

Riding on the wave of success garnered by last year’s Marvel’s The Avengers, Thor: TDW finds Thor reuniting with his love, astrophysicist Dr. Jane Foster after two years as the Asgardian embarks on a precarious journey to save Earth and the nine realms from a nefarious enemy waking after thousands of years to rekindle his lust for cataclysmic destruction.

The movie features top performances by the returning cast, with Chris Hemsworth as Thor, Natalie Portman as Jane, Tom Hiddleston as Loki, Anthony Hopkins as Odin, Jaimie Alexander as Lady Sif and Rene Russo as Frigga, along with a host of new characters and realms and plenty of Marvel signature cameos and easter-eggs. Loki steals the show yet again and reinstates himself as the prime evil mastermind of the Marvel Cinematic Universe with his third appearance as a major villain in the film.

The premier event was organized by Ufone on Wednesday the 20th of November in collaboration with Cinegold Plex, where, in addition to enjoying high definition 3D cinema screens and powerful sound systems, movie goers also enjoy the illuminated, glitzy and en vogue interiors whilst munching on pizza, nachos or butter popcorn.

Mr. Saad Sharif, GM Cinegold Plex told us, “We are expecting a great audience turnout for Thor: The Dark World 3D although it is rivaled by the simultaneous release of The Hunger Games: Catching Fire, and the Pakistani box-office sensation Waar.”

We got the chance to talk to some true comic enthusiasts such as Mr. Sayid Zulfiqar Zaidi, GM HR, at Ufone who said, “I read Thor for the first time as a young boy and it was very exciting for me when the first movie came out because Thor has always been something of an underdog in the comics world but in the movie his character is larger than life.” He added, “Me and my children have watched Thor many times, each time with a lot of zeal.” When asked how he thought the sequel could top of the first part he said, “I think they touched upon a lot of areas, if you go into Thor’s comic world it is so rich and there is so much you can do. The nexus of The Avengers and Thor was very creative and there is a lot to be done.”

The StudioBloop Team With Friends
Post-screening, fans mostly had positive reviews about the movie. A few believed that the sequel was not as good as Thor but almost everyone present found it to be entertaining, smart-paced and humorous, inducing genuine laughs.

Natasha Aslam, a journalist, commented, “Thor: The Dark World feels much more in tune with the playful tone of The Avengers than its predecessor, I enjoyed the visual effects, suspense scenes and the sharp-witted dialogue between Thor and Loki”

Haider Asad Ullah, an Advertiser, said, “I loved the movie but I liked the first part more, I think the movie had many inconsistencies and people would not understand some parts of the movie if they haven't watched the predecessor”

Imran Kazmi, an Indie Film Maker said “I loved the movie, its better than [Man of Steel] Superman and I enjoyed every single part of it. It was better than the first part and I will dedicate my status to it tonight” He added, “Loki is my favorite character of the movie and the villain that I most love after Joker”.

One Pound Fish Man on Eradicating World Evil
One-pound-fish man, Shahid Nazir Ahmed, was also spotted at the event, he said “I thoroughly enjoyed the movie and if I got Thor’s hammer I would use it to eradicate evil from the world. He also declared, “The US has stated that the world needs Superman, Spider man and One-pound-fish man.” 


The screening was an enjoyable experience for families and friends where they got the chance to watch Marvel’s Superhero sensation shine once again, leaving the cinema with the suspense and excitement of what will happen next in the Marvel Cinematic Universe with Captain America: The Winter Soldier due in April 2014.Thor:TDW is a visual extravaganza for cinema-goers of all ages, even with a slightly loopy plot with The Mighty Thor facing an evil that’s older than the Universe itself, and that threatens (not just New York, or Earth, but) ALL EXISTENCE; even if you at times wonder, where were The Avengers through all this? For the ones who wonder what S.H.I.E.L.D. was up to through the events of Thor:TDW, the latest episode of the new hit TV show Marvel’s Agents of Shield ties-in nicely with the movie and picks up things right where Thor left off in 3D. Go Marvel!

Thor: The Dark World opens in 3D cinemas across Pakistan on Friday 22nd November2013


Humay is a Writer at StudioBloop and tweets @HumayWMD

Classic Wheels Glam Up the Capital

By Humay Waseem

Vintage and classic cars have been a little known but zestful hobby of many tasteful and affluent people in Pakistan. We may not see these cars frequently being driven on roads in Pakistan but a highly impressive collection of about 300 vintage cars is present in Pakistan, some of them even dating back to the 1930’s.

A Fully Restored 1959 Chevrolet Corvette Present at The Vintage and Classic Car Show Islamabad
Tuesday, on the 26th of November, 2013 was the Vintage and Classic Car show at the Serena hotel in Islamabad. 20 vintage cars stood gloriously around the lush green garden with their proud owners. From Corvette to Cadillac, Rolls Royce to Mercedes, and Pontiac to Ford Mustang, all were present; fully restored in brilliant flashy colors. Car enthusiasts, media personnel, and friends and families of the Car owners were present to behold the glamorous heritage of Pakistan on wheels. The car show was organized by Vintage and Classic Car Club of Pakistan (VCCCP) which started in Karachi and has been in existence for the past 20 years having 3000 members, with the past 10 years being especially busy for club members with multiple rallies taking place all over Pakistan.

The 1954 Austin-Healey
StudioBloop was present at the show and spoke to some of the car owners and Mr. Mohsin Ikram, the founder and president of the Vintage and Classic Car Club of Pakistan (VCCCP).

Mr. Mohsin Ikram, himself a vintage car collector drove all the way from Karachi with his wife, on a green 1954 Austin Healey (pictured right). He told us, “The club has met our major objective of creating the awareness that car collection is a hobby that can preserve the heritage of Pakistan, like historical buildings, these cars depict history and should be protected.”

The show-stealer of the event, a 1959 Black Cadillac Fleetwood series 75 Limousine was owned by General Yahya Khan. The present owner of the car Mr. Mehmood, said, “I usually drive this car on weekends as it cannot sit for long, to de-carbonize the engine. I receive compliments on this car everywhere as it is so large and prominent and is the only one in Pakistan.”

He further added, “There was a documentary on this car during the days Apollo was going to the moon hence renditions of this car with flames coming out from the back were made. Everything inside the car is round including the clocks and the lights to give it an aero plane or rocket like look.” Mr. Mehmood also has a Buick 1940, a Cadillac 1976 El Dorado Convertible and a Volkswagen as part of his collection.

The Rocket-Inspired 1959 Cadillac Fleetwood Was A Crowd Winner
The Ambassador of Argentina, Rodolfo J Martin-Saravia, looked delighted to be amongst so many of Pakistan’s rare gems and symbols of historical pride. He commented, "I've always loved the beauty and history of vintage cars and this show brings me memories of myself as a young man. I see some really fantastic pieces over here. It's a beautiful day in Islamabad."

Mr. Salim an industrialist and a true car enthusiast said, “Since my school days I’ve always been into cars and the love of automobile but recently I’ve gone into the restoration of Mercedes Benz, anything that starts from 1974 and before.” Mr. Salim had two projects at the show, a Blue 1964 Triple Mercedes Benz Coupé and a Burgundy 1972 280 SE 4.5 Sedan.

The 1948 MG Y
We spoke to the most senior and experienced member of the club, Mr. Javed Ibrahim Khan, a jolly man who sat next to his stunning Gold 1948 MG Y (pictured left). “I bought this car 30 years ago for my wife and there is a tragic bit attached to it, this car was parked for a long time in my garage until 3 years ago I decided to work on it, sadly during that time my wife fell ill and died, its more her memory that I drive it for now”

This congregation of restored vintage cars emphasizes the fact that vintage cars are an institution in themselves and deserve to be preserved as a thing of historical interest. The members of VCCCP are hopeful that one day they will be allowed the import of vintage cars with no consequences towards the national exchequer as not everyone has the time, effort and inclination to be a vintage car collector. It is a healthy, family minded hobby that anyone can enjoy.

Some club members drove all the way from Karachi to Islamabad while others drove from Lahore to Islamabad. They will next be driving to Peshawar, and Rawalakot, Azad Kashmir for similar Vintage Car Shows.

Humay Waseem is a Writer at StudioBloop and tweets @HumayWMD